It had to happen. Ola Electric, whose vehicles were caught up in the unfortunate fire incidents that also affected many other brands of electric two-wheelers, is now feeling the backlash. The company, which has earned a bad reputation on social media for blaming the various problems that dog it, is now under real real pressure as new registrations for its vehicles are dropping.
According to VAHAN data, as of June 30, 2022, Ola Electric had 5,869 EV registrations — a sharp drop from the previous month’s registrations of 9,225 units of its S1 Pro electric scooter. Ola Electric was the top EV player in the country in April, and since then has seen its position continually drop.
hello need to pull the socks
That its numbers have dropped alarmingly in a month, when it triggered some typical PR exercise, an event to release its long-delayed MoveOS 2.0 software update for its S1 Pro e-scooter, should worry Ola Electric. He tried to earn some brownie points from the media by strategically spreading information that he was ready to launch an electric car. While it didn’t give specifics on the potential outlet, the timing of the reveal clearly suggested that the company was trying to shift the focus of the criticism it was receiving from the public and media on not just fire incidents, but problems as well. low range, no charging, range drops, scooter refusing to start, sudden reverse, uncontrolled horn, etc. The continued drop in registration for two consecutive months should send the message to the company that the front will no longer work and it should start tackling the issues with real seriousness.
Meanwhile, the June count for electric two-wheelers was led by Okinawa Autotech with 6,976 vehicles, followed by Ampere Vehicles with 6,534. Hero Electric took third place with 6,486 EV 2-W registrations. Ather Energy surged from May to hit 3,797 vehicles, along with Revolt, which had a big jump in records to hit 2,419 vehicles in June.
EV companies under fire
It’s clear from the overall numbers that battery fire incidents have made the public wary of two-wheeled EVs. The government announced two committees after several battery-powered scooters caught fire. The DRDO panel investigating the fire incidents said manufacturers of electric two-wheelers used faulty batteries. The second panel suggested battery test patterns.
The DRDO committee, which was created by the Union Ministry of Road and Road Transport, said makers of electric two-wheelers cut costs for quick cash and easy production numbers.
“These defects occurred because manufacturers of electric two-wheel vehicles such as Okinawa Autotech, Pure EV, Jitendra Electric Vehicles, Ola Electric and Boom Motors may have used “lower quality materials to reduce costs,” the DRDO probe said. They were given 30 days until the end of July to respond to the government’s warnings.
Meanwhile, the Bureau of Indian Standards (BIS) has issued new performance standards for lithium-ion batteries to protect consumers.
Also, worryingly, in the first incident in India involving a four-wheel EV, a Tata Nexon EV caught fire near Mumbai. The Transport Ministry ordered a separate investigation into the incident. The company also ordered one for the same.