Indian brands Fire-Boltt and Noise enter top 5 of global smartwatch brands

It’s the best of times for, well, smartwatch brands in India. India has become the second largest smartwatch market in the world, and this growth has been driven by strong showing from Indian-made brands such as Fire-Boltt and Noise, which entered the global top 5 for the first time.

The Indian market grew 347% YoY, overtaking China for second place. During the quarter, 30% of models sold in the Indian market were sold for less than Rs 4,000, and major local brands launched budget models, lowering entry barriers for consumers.

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